Weather Modification International

Late 2016, Weather Modification Incorporated (WMI) changed its name to Weather Modification International. This change is crucial to the company’s future goal as it shifts on serving more international clients. However, WMI is a name that is recognizable in both the atmospheric research community and cloud seeding industry. In order minimize confusion with its affiliates, the new logo preserves its main colors, typography and graphics. A new brand identity guide was developed, stationary was recreated and marketing campaigns were updated to include this new logo and the company’s goals.